projects
I help startups and series A—D teams to establish a strong connection between their product and customers
.clients
Designed a workout experience focused on motivation, rhythm, and progress through smart motion and content.
AI integration supports a smarter booking layer, improved imagery and video creation, and enables faster search and discovery.
Design systems that streamline functionality, accelerate delivery, and bring motion and emotion to every interaction.
Blending editorial storytelling with online shopping to inspire discovery and conversion.
Turned a static corporate site into a content-led experience designed to attract and retain returning visitors.
Designed a branded fitness watch app with phone-based onboarding to drive daily engagement through movement.
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