projects
I help startups and series A—D teams to establish a strong connection between their product and customers
.clients
A 12 week fitness app for Men's Health — skill-based onboarding, 130 shot exercises, gamification, and a daily engagement loop. Designed and shipped in 6 months.
A South of France rental villa being developed as a full hospitality product: brand identity, digital platform, and guest experience.
Each built to solve real product complexity, improve delivery speed, and standardise experience across platforms.
Blending editorial storytelling with online shopping to inspire discovery and conversion.
I led the launch of a newsroom platform that transformed Viatris’ static site into a structured content discovery system. The goal was to increase repeat engagement by making policy updates, research, and company initiatives easier to find and navigate. I designed modular templates and a scalable content structure that translated into a CMS driven publishing system, enabling internal teams to manage and expand the platform over time.
Designed a branded fitness watch app with phone-based onboarding to drive daily engagement through movement
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