projects
I help startups and series A—D teams to establish a strong connection between their product and customers
.clients
A 12 week fitness app for Men's Health — skill-based onboarding, 130 shot exercises, gamification, and a daily engagement loop. Designed and shipped in 6 months.
A South of France rental villa being developed as a full hospitality product: brand identity, digital platform, and guest experience.
Each built to solve real product complexity, improve delivery speed, and standardise experience across platforms.
Blending editorial storytelling with online shopping to inspire discovery and conversion.
Building content pathways and a scalable newsroom to give users a reason to return and the internal team the tools to keep it fresh.
Designed a branded fitness watch app with phone-based onboarding to drive daily engagement through movement
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