End to end hospitality
A South of France rental villa being developed as a full hospitality product: brand identity, digital platform, and guest experience.
Process & Approach
Developing a fresh, modern identity for Villa Françoise that captures the relaxed elegance of the French coast. The system extends across digital and print, with accessible color contrast, clear typography, and adaptable iconography. Every element from digital to in-home collateral is designed to create a consistent, welcoming experience that feels personal to the property.
The brand exploration started with color, logo, and iconography before extending into physical touchpoints. The same system that lives on the site also shows up in the welcome gift box, the beach bag, and the printed guest book. One identity carried across every moment of the guest experience.
industry
Luxury Hospitality
timeframe
Soft launch Fall 2026
team
Solo project. Owner, designer, and researcher.
skills & tools
Brand identity, UX architecture, content strategy, Figma, Framer, Adobe Creative Suite, Amplitude, Hotjar
The Explore section does the selling. Interior and exterior photography paired with amenity icons gives guests everything they need to picture themselves there before they book.
The homepage has one job: introduce the villa and drive bookings. The design exploration focused on how the hero image, headline, and CTA work together to move someone from landing to checking availability. Desktop leads with the full view. Mobile strips it back to the essential prompt: check availability.
Using Firefly, Luma AI, and DaVinci Resolve to prototype the hero before committing to a real shoot. Testing how motion and video change the way users experience the property and whether it moves them faster toward booking.
Exploring color, movement, and type hierarchy to find the right visual language before a camera is picked up. Prototyping at this stage means the photography brief is already solved. The shoot confirms what the design already knows works.
What's done
Brand system complete: logo, color, iconography, and full brand guidelines
Homepage hero prototyped with motion and video to define visual direction before the real shoot
Explore section designed to present the villa in depth before users commit to booking
Guest portal architecture mapped from the existing 40 page booklet into a searchable digital format
What's next
Booking integration across four platforms with a sync widget to manage availability in one place
User research with past guests covering pre, during, and post stay
Editorial blog as a regional magazine for the Toulon, Hyères, and Carqueiranne area
Promo merch: welcome gift box, branded beach bag, and printed guest book
