End to end hospitality
A South of France rental villa being developed as a full hospitality product: brand identity, digital platform, and guest experience.
Process & Approach
Developing a brand identity for Villa Françoise that reflects the relaxed elegance of the French Riviera. The system spans digital, print, and guest-facing experiences, using a flexible visual language of typography, color, and iconography to create a consistent and memorable stay.
The brand system began with color, typography, logo design, and iconography before extending into branded guest experiences. The same identity that appears on the website carries through to the welcome gift box, beach bag, and printed guest guide, creating a cohesive experience before, during, and after each stay.
industry
Luxury Hospitality
timeframe
Soft launch Spring 2027
team
Product Strategy, Branding, UX/UI Design
skills & tools
Product strategy · brand identity · information architecture · UX/UI design · content strategy · analytics & optimisation
The Explore experience helps guests understand the property before they book. Photography, amenities, and key features work together to answer common questions and reduce uncertainty during the decision-making process.
The homepage has one job: introduce the villa and drive bookings. The design exploration focused on how imagery, messaging, and calls to action work together to move visitors from arrival to checking availability. Desktop leads with the full villa experience. Mobile strips it back to the essential prompt: check availability.
Using Firefly, Luma AI, and DaVinci Resolve to prototype the hero experience before a live shoot. The goal is to test angles, motion, and storytelling early, helping photographers understand the intended direction and reducing guesswork during production.
AI-generated prototypes were used to explore motion, composition, lighting, and messaging before investing in photography and video production. By testing creative directions early, the team can refine the visual approach, identify the most important shots, and create a more focused brief for photographers and videographers.
What's done
Brand system complete: logo, color, iconography, and brand guidelines
Homepage and booking journey concepts prototyped using AI-assisted motion and video exploration
Explore experience designed to support property discovery and booking decisions
Guest portal architecture mapped into a searchable digital experience
What's next
Booking integration across multiple platforms with centralised availability management
Guest interviews covering booking, arrival, and stay experiences
Regional content platform focused on the Toulon, Hyères, and Carqueiranne area
Analytics and optimisation using Amplitude and Hotjar
