Watch app for Degree Deodorant

Fitness watch app designed to connect Degree with active consumers

Degree wanted to increase brand visibility with health-conscious audiences through a watch app that recorded daily workouts and tied into their brand identity. At Galvanized, I led the design and launch of a fitness watch app paired with an iPhone companion app. The goal was to deliver real value through workouts while strengthening Degree’s connection with an active lifestyle audience.

Role:

Lead Product Designer

Industry:

Fitness

Duration:

3 months

  • Lead Product Designer collaborating with Galvanized’s CEO, fitness experts, and a small design/dev team.

  • Defined app scope and user journey for a dependent watch app paired with an iPhone onboarding/tracking app.

  • Designed all UI and motion for both watch and phone screens, and followed through development to launch.

  • Worked directly with fitness experts to design safe, effective exercise modules.

  • Oversaw build and launch of the workout flow, including alerts, timers, and progress tracking.

  • Created a scalable design foundation so new workouts and features could be added after launch.

Solution/Process

We designed the experience to be lightweight and intuitive. The iPhone app handled onboarding, daily workout setup, and progress tracking, while the watch delivered on-the-go guidance. I led the product through design, development, and launch, confirming the dependent phone–watch flow worked as intended and supported future enhancements.

Workflow: How the watch and phone work together

  1. Onboarding & Goals (Phone): Users set fitness goals and receive daily workout plans

  2. Workout Alerts (Watch): Push notifications prompt users when it’s time to exercise

  3. Guided Sessions (Watch): Step-by-step timer and animations show correct form

  4. Progress Tracking (Phone): Workout history and streaks motivate ongoing engagement

  5. Gamification: Congratulatory micro-animations and badges celebrate milestones

Watch Flow Demo: How the watch works

Results/Impact

Successfully launched the app, validated the dependent watch–phone flow, and positioned Degree for continued innovation connecting with active consumers.

  • Stakeholder alignment: Degree approved the design and launch plan for brand alignment and engagement.

  • Launched and validated: Followed the product through design, development, and release; testing confirmed the watch + phone flow worked as intended.

  • Scalable foundation: Design supported future enhancements like more workouts and user challenges.

  • Strengthened brand: Helped position Degree as a brand supporting active lifestyles.