Men’s Health Get Back in Shape App

Personalized fitness app offering structured workouts for all fitness levels

Men’s Health aimed to launch an app based on a series of 20-day personalized workouts to help users rebuild fitness with ease. The app needed to provide structured, on-the-go programs for any fitness level, offering guidance and motivation to help users get back in shape anytime, anywhere.

Role:

Lead Product Designer

Industry:

Fitness

Duration:

6 months

  • Lead Product Designer at Men’s Health, collaborating with fitness experts, editorial, and dev teams

  • Audited Men’s Health workout library and content strategy to design the app’s IA and flows

  • Designed high-fidelity wires and interactive prototype for a structured 20-day program

  • Created personalized program flows tailored to users’ fitness levels and goals

  • Collaborated with fitness trainers and editorial to align workouts with Men’s Health brand voice and science-backed training principles

  • Refined design after usability feedback, upgrading UI for better engagement and clarity

Solution/Process

Our goal was to make the program feel approachable for beginners but still challenging for advanced users. We worked closely with trainers and editorial to combine Men’s Health’s trusted fitness expertise with an experience that keeps users motivated and on track.

  • Initial Wireframes: High-fidelity prototypes tested with users; feedback revealed need for a more playful and engaging UI

Based on feedback, we upgraded the UI to a bold, playful design including:

  • Personalized Fitness Plans: Users select their fitness level, goals, and preferences to receive structured 20-day programs

  • Virtual Guidance: Daily on-the-go workouts with trainers offering proper form tips and motivation

  • Progress Tracking: Simple UI to log completed sessions and track user progress

  • UI Refinement: Based on testing, upgraded design to a bold, high-energy look with color, illustrations, and better hierarchy for workout flows

Prototype demonstrating 20-day personalized workout flow and progress tracking.

Results / Impact

The redesigned app boosted user engagement and provided a scalable foundation for Men’s Health’s future programs. It improved developer handoff, aligned internal teams, and delivered a clear framework for ongoing fitness content.

  • Improved dev handoff and team alignment, accelerating design-to-build and stakeholder approvals

  • Personalized programs increased user relevance, catering to all fitness levels and goals

  • Upgraded UI boosted engagement and motivation, driving clearer progress tracking

  • Scalable app framework supports future workouts and seasonal campaigns, ensuring long-term value

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