Viatris

Government policy hub redesigned to engage and inform

Viatris needed a user-friendly platform to communicate its government policy efforts and thought leadership. Their previous policy site was difficult to navigate, content-heavy, and failed to encourage return visits from policymakers and think tank specialists. We redesigned the experience to make information easier to find, increase engagement, and present Viatris as a trusted voice in health policy.

Role:

Lead Product Designer

Industry:

Corporate Pharma

Duration:

5 months

  • Audited the existing site IA and content structure to identify usability and engagement gaps

  • Collaborated with policy and content stakeholders to prioritize audience needs

  • Redesigned site architecture and navigation to guide users toward key policy resources

  • Developed a new search and tagging system to make content easier to discover

  • Created reusable UI modules (news, events, research) for faster content updates

  • Designed responsive layouts and visuals to align with Viatris’ corporate brand

Process / Solutions

Our redesign focused on making complex policy content accessible and engaging. We restructured the site around a clear information hierarchy, designed flexible modules, and implemented a search and tagging system to help government audiences quickly find relevant materials.

Key Design Features

The redesign enhanced usability with intuitive navigation, tailored search, interactive features, and a scalable, compliant design, aligning with Viatris's vision for a robust design system.

Interactive Policy Map Prototype

To meet a key client need, we designed an interactive map that lets users explore state-specific policy content. Micro-animations highlight each state, show a quick summary in a popup, and allow instant PDF download or printing for offline reference.

Prototype showing state-by-state interaction and download functionality.

Results/Impact:

The redesign improved site usability and helped Viatris better connect with policymakers and think tank specialists.

  • Improved navigation and content discoverability with new search, tagging, and an interactive state-by-state policy map

  • Increased return visits through clearer calls-to-action and structured content

  • Scalable design system and reusable modules for ongoing policy updates

  • Stronger brand alignment and credibility in government affairs communications

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