Turning an illustrated idea into an award winning video series

Bringing Editorial Stories to Life Through Motion

One of the things that made the Men's Health digital products successful was that we didn't simply translate magazine content onto a screen. Every month we looked for opportunities to create additional value for digital readers through interactive features, tools, and multimedia experiences.

Body Science was one of those opportunities. The original story used illustration to explain a health topic in an engaging and accessible way. Looking at the artwork, we felt there was potential to bring the story to life through motion and create something that worked naturally within our digital products.

Working with talented illustrators and animators, we adapted the concept into a short animated series designed for web, tablet, and mobile. Rather than creating a new story, we used the strengths of motion, sound, and pacing to present the same content in a different way.

The project reflected a broader philosophy that shaped much of our digital work. We were constantly looking for opportunities to take strong editorial ideas and rethink how they could be experienced on different platforms. The final series went on to receive SPD recognition.

Key takeaway Sometimes the most interesting digital ideas come from reimagining how a story is experienced, using the strengths of different mediums to make the content more engaging and accessible.