Digital Catalogues Designed for Live Auctions

Designing Sotheby’s Digital Explorations for Live Auctions

I worked with Sotheby’s over an eight month period on a series of digital explorations that translated printed auction catalogues into a format designed to support live auctions. Each catalogue was tied to a specific sale and focused on helping collectors engage more deeply with individual pieces before, during, and after the event.

Designed for live use

The experience centred on a clear, intuitive interface that supported real time bidding and immersive artwork exploration. Collectors could review upcoming auctions in advance, write personal notes on individual pieces, and continue using those notes during and after the event. Select works included 3D views, video, and audio content where it added context, alongside live pricing and bidding directly within the catalogue.

Key Takeaway Translating established editorial content into focused digital explorations adds value when it supports real user behaviour and real business moments, without pretending to be something bigger than it is.