DoGooder

DoGooder was a bi weekly session I ran at Havas to help the team sharpen craft and stay connected to new ideas.

Each session had two speakers who shared recent projects, techniques, tools, or quick tutorials. I recorded the talks, added a simple bumper, and published them on an internal page so the whole team could reference them later. It created a stronger learning culture, gave quieter designers a place to show their work, and helped raise the overall quality of what we produced.

DoGooder Example: Building a polished hero image

Here is an example of the type of walkthrough I would share in DoGooder. This one shows the process I use to create polished hero images for my portfolio. I start by blocking out the basic composition, then use AI to turn it into a fully styled, brand ready visual. This particular image was created for my presentation to Hotels.com.

Paragraph for Image 1: The Setup

The first image shows how I plan the composition before generating anything in AI. I place the laptop and phone exactly where I want them, set the angle, and establish the overall structure. This base layout helps me guide the AI so it understands what should stay in place, what needs to be replaced, and what the final mood should feel like. It is a quick way to block out proportions, screen placement, and focus before moving into the creative look.

Paragraph for Image 2: The AI Generated Output

Once the layout is locked in, I use AI to transform the rough setup into a finished visual. By prompting with clear direction on lighting, color, materials, and mood, the AI replaces the props with a more cohesive scene. For this example, I guided it toward a hotel inspired setting with deep blue lighting, a luggage theme, a hotel bell, and more polished devices. The result is a clean, dramatic image that feels unified and brand ready.

I used a prompt like this to create the image: “Create a dramatic hotel themed scene based on this layout. Keep the placement of the laptop and phone exactly as shown. Replace the brown luggage with dark vintage travel trunks. Add a hotel bell and a room key with a leather key tag on the right side of the frame. Use rich monochromatic blue lighting across the entire scene with soft shadows and subtle reflections. Make the laptop and phone feel realistic and slightly glossy. Keep the overall mood premium, modern, and atmospheric.”