Fashion Story Reimagined

A modern fashion experience that blends imagery, pacing, and shopping.

This started as a winter coats shoot for Out Magazine. The creative direction was built around Richard Avedon's kinetic energy, that sense of falling, motion, wind, bodies caught between one moment and the next. We brought it to life in 2D at the time, and it worked. But something about the original intent always felt like it had more room to breathe.

Years later I came back to it. The bold contrast still held. The fashions still felt contemporary. And I'd been spending time in Framer, thinking about how parallax and pacing could do something that a static editorial page never could. The Chanel app had been sitting in my head for a while, the way it moves, the way the design and motion feel like the same thing rather than one layered on top of the other. I wanted to try that with something I'd actually made.

The result is Suspended Winter. A parallax experience that uses scroll, rotation, and timing to let the original shoot finally move the way it was always meant to. I added subtle wind and snowfall to the hero image in Firefly, not to change the photography, just to give it a quiet nod to the theme. Two pull quotes scroll in and swipe off as you move through it. One original, one Aristotle. Both there to hold the mood rather than explain it.

The shoot is years old but the styling has held up. The Burberry coat and Tom Ford fur lined hat featured on the shopping page are current 2026 equivalents, proof that the original creative direction was timeless rather than trend driven.

It works as a standalone concept, a social-ready interactive story, or a template for shoppable fashion content that earns the sale by telling the story first.

Key Takeaway Editorial craft still matters in digital. When you pair it with simple pacing and interaction, it becomes a modern shopping experience without ever feeling like one.