Fashion Story Reimagined

A modern editorial experience blending storytelling, motion, and commerce.

This project started as an experiment while I was learning Framer and exploring how AI could fit into my design process. Rather than creating a new fashion concept, I revisited a story I had art directed during my four years as Art Director of Out Magazine.

The original editorial was photographed by Richard Avedon and felt like a good candidate for the exercise because the photography, styling, and overall creative direction still felt relevant today. I wanted to find a way to include the work in my portfolio that went beyond simply showing old magazine pages.

Using Framer, I explored pacing, motion, scrolling interactions, and lightweight commerce. Inspired by the immersive storytelling found in luxury fashion experiences like the Chanel app, I wanted to see how an editorial fashion story could evolve into a modern digital experience while keeping the photography and storytelling at the center.

The storefront features current 2026 equivalents of products from the original story, including versions of the Burberry military coat and Tom Ford fur-lined hat. Their inclusion helps connect the editorial to today's market while reinforcing how timeless the original styling and creative direction remain.

For me, the project was an opportunity to learn new tools, revisit a piece of work from an earlier stage of my career, and explore how editorial storytelling, interaction design, and commerce can work together in a single experience.

Key Takeaway This project explores how archival editorial content can be reimagined for modern platforms. By combining storytelling, interaction, and commerce, I transformed a print fashion story into an immersive experience that could live within an editorial app, brand experience, or social media environment.