Fitness Training Platform
Designed a workout experience focused on motivation, rhythm, and progress through smart motion and content.
Process & Approach
Wireframe testing: I worked with print writers and fitness editors to turn long-form plans into a guided flow. Testing showed friction around copy and step complexity, so we simplified instructions, shortened timers, and moved fitness-level setup into onboarding to keep workouts clean. We added subtle Swedish-inspired branding to keep the experience fun without clutter. The wireframes below helped us validate pacing and clarity early.
Early feedback showed transitions between workouts felt static. I worked with trainers to align motion with real rest pacing and breathing cadence. Each transition became a cue — the screen gently shifted between exercises, rest timers appeared with form previews, and the workout ended with a motivational quote that reinforced progress. It transformed the experience from functional to emotional.
Motion and interaction elevate the launch flow, guide navigation, and create a decisive start moment.
Built to maintain engagement: real-time timers, guided motion for form accuracy, and a 20-day visual tracker for weight progression.
Timed transitions and motion cues matched real rest periods, keeping workouts motivating and on pace.
Illustrated tips and progress logging helped users stay focused and track improvement.
