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Active Branding

Designed a branded fitness watch app with phone-based onboarding to drive daily engagement through movement.

Problem

Men’s Health wanted to turn its trusted training expertise into a digital experience. The challenge was to guide users through structured programs that adapted to their fitness level, while staying true to the brand’s confident, motivating tone.

Solution

Partnered with Men’s Health editors and trainers to bring expert fitness content to life in a motivating digital experience. Simplified discovery and program flow to help users stay consistent, and delivered a bold, structured app that launched as a 20-day guided plan.

Problem

Degree wanted to strengthen its connection with health-conscious audiences and boost brand visibility beyond traditional advertising. They needed a way to deliver real, daily value that tied into their brand’s identity while promoting an active lifestyle.

Solution

I led the design and launch of a paired watch and phone experience that delivered one quick daily workout with reminders, alerts, and progress tracking. The app reinforced Degree’s Move More. Live More. campaign by turning short, daily activity into an engaging brand touchpoint.

Process & Approach

Discovery

Interviewed stakeholders and fitness experts to align on goals and exercise safety

Mapped a one-exercise-per-day model for daily engagement

Built quick high-fidelity prototypes to test usability and pacing

Discovery

Interviewed stakeholders and fitness experts to align on goals and exercise safety

Mapped a one-exercise-per-day model for daily engagement

Built quick high-fidelity prototypes to test usability and pacing

Discovery

Interviewed stakeholders and fitness experts to align on goals and exercise safety

Mapped a one-exercise-per-day model for daily engagement

Built quick high-fidelity prototypes to test usability and pacing

Discovery

Interviewed stakeholders and fitness experts to align on goals and exercise safety

Mapped a one-exercise-per-day model for daily engagement

Built quick high-fidelity prototypes to test usability and pacing

Pairing Workflow

Defined the dependent app flow: iPhone handled setup, tracking, and progress

Mapped a one-exercise-per-day model for daily engagement

Followed platform documentation for a fast, reliable build

Pairing Workflow

Defined the dependent app flow: iPhone handled setup, tracking, and progress

Mapped a one-exercise-per-day model for daily engagement

Followed platform documentation for a fast, reliable build

Pairing Workflow

Defined the dependent app flow: iPhone handled setup, tracking, and progress

Mapped a one-exercise-per-day model for daily engagement

Followed platform documentation for a fast, reliable build

Pairing Workflow

Defined the dependent app flow: iPhone handled setup, tracking, and progress

Mapped a one-exercise-per-day model for daily engagement

Followed platform documentation for a fast, reliable build

Motion UI

Designed all UI for both devices, focusing on clarity, speed, and brand alignment

Added voice input for rep logging and motion cues for quick feedback

Oversaw development to ensure consistency across phone and watch

Motion UI

Designed all UI for both devices, focusing on clarity, speed, and brand alignment

Added voice input for rep logging and motion cues for quick feedback

Oversaw development to ensure consistency across phone and watch

Motion UI

Designed all UI for both devices, focusing on clarity, speed, and brand alignment

Added voice input for rep logging and motion cues for quick feedback

Oversaw development to ensure consistency across phone and watch

Motion UI

Designed all UI for both devices, focusing on clarity, speed, and brand alignment

Added voice input for rep logging and motion cues for quick feedback

Oversaw development to ensure consistency across phone and watch

iPhone Companion App The iPhone app served as the onboarding hub for Degree’s Fit Moves watch experience. Users set up profiles, selected fitness levels, and synced their watches for daily workout challenges. The phone handled setup, progress tracking, and post-workout feedback, while the watch guided users through the actual workouts.

Working with fitness experts and Degree employees, we tested high-fidelity prototypes on a short schedule to refine the paired watch and phone experience. Sticking closely to platform documentation allowed for rapid turnaround. The watch delivered one quick workout daily, with reminders, alerts, and progress tracking, while the phone app handled onboarding and activity history.

industry

Fitness

industry

Fitness

industry

Fitness

industry

Fitness

timeframe

3 months

timeframe

3 months

timeframe

3 months

timeframe

3 months

skills

Product Design, Motion Design, Branding, Photo Direction, Logo Development, Prototyping, Wireframing

skills

Product Design, Motion Design, Branding, Photo Direction, Logo Development, Prototyping, Wireframing

skills

Product Design, Motion Design, Branding, Photo Direction, Logo Development, Prototyping, Wireframing

skills

Product Design, Motion Design, Branding, Photo Direction, Logo Development, Prototyping, Wireframing

tools

Figma, After Effects, Photoshop

tools

Figma, After Effects, Photoshop

tools

Figma, After Effects, Photoshop

tools

Figma, After Effects, Photoshop

Daily one-move workouts delivered straight to your wrist, keeping users active and connected to the Degree brand.

Animated workouts, voice-tracked reps, progress goals, and a branded finish that reinforces Degree’s “Move More. Live More.” message.

Users logged in and followed real-time workout timers directly from the watch, keeping each session guided and on pace.

Voice tracking logged progress automatically, ending with a branded screen that reinforced motivation and consistency.

Results

Launched and delivered the paired watch–phone experience on schedule

Simplified setup and timers improved workout completion

Supported Degree’s Move More. Live More. campaign with on-brand daily challenges

Reported a measurable lift in brand engagement and product use during the rollout

Launched and delivered the paired watch–phone experience on schedule

Simplified setup and timers improved workout completion

Supported Degree’s Move More. Live More. campaign with on-brand daily challenges

Reported a measurable lift in brand engagement and product use during the rollout

Launched and delivered the paired watch–phone experience on schedule

Simplified setup and timers improved workout completion

Supported Degree’s Move More. Live More. campaign with on-brand daily challenges

Reported a measurable lift in brand engagement and product use during the rollout

Launched and delivered the paired watch–phone experience on schedule

Simplified setup and timers improved workout completion

Supported Degree’s Move More. Live More. campaign with on-brand daily challenges

Reported a measurable lift in brand engagement and product use during the rollout

Learnings

Learned to move fast by relying on platform documentation to build efficiently

Discovered how quick, informal testing can surface valuable feedback early

Reinforced the value of lightweight, focused experiences for daily engagement

Saw how aligning design tightly with campaign goals improves real-world impact

Learned to move fast by relying on platform documentation to build efficiently

Discovered how quick, informal testing can surface valuable feedback early

Reinforced the value of lightweight, focused experiences for daily engagement

Saw how aligning design tightly with campaign goals improves real-world impact

Learned to move fast by relying on platform documentation to build efficiently

Discovered how quick, informal testing can surface valuable feedback early

Reinforced the value of lightweight, focused experiences for daily engagement

Saw how aligning design tightly with campaign goals improves real-world impact

Learned to move fast by relying on platform documentation to build efficiently

Discovered how quick, informal testing can surface valuable feedback early

Reinforced the value of lightweight, focused experiences for daily engagement

Saw how aligning design tightly with campaign goals improves real-world impact

see also

Fitness

Fitness Training Platform

Luxury Hospitality

AI for Hospitality

Enterprise

Design Systems

Luxury Hospitality

Editorialized E-Commerce

Corporate Branding

Brand Platform

i'm open for work and freelance projects, feel free to email me to see how can we collaborate

contact me

i'm open for work and freelance projects, feel free to email me to see how can we collaborate

contact me

i'm open for work and freelance projects, feel free to email me to see how can we collaborate

contact me

i'm open for work and freelance projects, feel free to email me to see how can we collaborate

contact me