Active branding
Designed a branded fitness watch app with phone-based onboarding to drive daily engagement through movement.
Process & Approach
The phone App Designed a paired system where the phone app handled onboarding exercises that assessed fitness level, goals, and constraints to place users into an appropriate workout routine. The watch focused purely on daily guided workouts and real time prompts, keeping interactions fast and distraction free. All activity synced back to the phone, where progress, adjustments, and longer form feedback lived.
Working with fitness experts and Degree employees, we tested high-fidelity prototypes on a short schedule to refine the paired watch and phone experience. Sticking closely to platform documentation allowed for rapid turnaround. The watch delivered one quick workout daily, with reminders, alerts, and progress tracking, while the phone app handled onboarding and activity history.
Daily one-move workouts delivered straight to your wrist, keeping users active and connected to the Degree brand.
Animated workouts, voice-tracked reps, progress goals, and a branded finish that reinforces Degree’s “Move More. Live More.” message.
Users logged in and followed real-time workout timers directly from the watch, keeping each session guided and on pace.
Voice tracking logged progress automatically, ending with a branded screen that reinforced motivation and consistency.
